In this book, the reader would almost live the ebb and flow moments of the author’s entrepreneurial journey- the things that changed course for him and his experiences gained from working in multiple and strikingly different industries of technology, media, and real estate. It gives brilliant insights into human behavior and how to deal with situations in building your business as an entrepreneur.
From being a teenage part-time graphic designer in the late 1990s to having been an amateur entrepreneur who failed amid the dot-com bubble burst and later, being associated with big tech companies like Google to be ultimately destined to get into real estate development- He has seen it all. His ventures have now been consciously diversified further into co-working spaces and funding technology startups in 2020. The journey moves over the 2 decades as a roller coaster ride with twists and turns, shedding light on the dark realities of entrepreneurship that are often left out when talking about running a business. It propagates that being an entrepreneur may sound glamorous, but being entrepreneurial isn’t. This book is for anyone who wants to know how to be successful in being an employee or how to build your own business in these tough times.